The acquisition of new art pieces for institutional collections should not only depart from the points of view of the people currently working there, but also take into consideration the founding thematic niche upon which the museum or gallery gets its identity. There are usually also different lines of research that every institution is obliged to follow. Collections built from public funds should always take in consideration the historical relevance of the artworks to be acquired. A primal goal of institutions who are in direct contact with the public is the promotion of cultural significance, the generation of contents and specialization. Museums and private foundations should take in consideration the same parameters, without neglecting a potential investment approach.

Zambrano Ortega Contemporary consultancies operate as a sort of filter that endorses every new acquisition. The type of consultancy we can provide to institutions its not only oriented to market and investment values. We research the contents of every work; track the trajectory of each artist; recognize its validation in the artistic community and understand its academic relevance. Within this process it is essential to collaborate with curators and experts working in the institutions to assure a complete coherence with pre existing collections and thematics. By means of all this we can guarantee that the pieces selected for acquisition are the ones that deserve an important place in the collection, as well as in the history of art.

Line of action- Process:

  1. We gather with the institution to know the interests and themes that define them.

  2. We investigate thoroughly the existing pieces in their collection, as well as the artists that produced them. Later, we identify recurring elements to trace a line of interest. If the institution has just begun a collection, we focus on meticulously developing a strategy that fits its interests. On the other hand, if there’s a collection existing already, we focus on providing elements that will enrich and make it a more solid collection.

  3. Starting from this research, we analyze the work of different artists and from there we design a proposal. This is perhaps the most important stage of the Zambrano Ortega Contemporary consultancy, since we put in practice our experience and knowledge to suggest the best options, from a perspective of historical legitimation as well as investment potential.

  4. Feedback is fundamental for the final stage, so that after some steps, we get to choose the ideal pieces.



Our expertise in curatorial practices allows us to intertwine different lines of research and analysis within an already existing collection. This leads to thematic exhibitions -interesting to growing demanding audiences- that can eventually be shown and itinerate at different institutions.

We offer a wide range of services, starting from the development of curated shows, exhibition design, mediation strategies for the public, texts and catalogues; to logistical aspects such as management of staff, contractors and third parties; insurance policies, handling and shipping.


We have the experience to carry out extensive research –both academic and market oriented- applied to different pieces and their historical periods and contexts. We recommend this phase always takes place before any purchase, to guarantee it makes sense in a preexisting collection. Zambrano Ortega Contemporary helps in the conformation of more specialized and strong acquis.


We support our clients in a very important aspect of collecting -although sometimes neglected- that has a direct impact on the investment value of every collection: the creation of archives.

Our service consists in organizing all the documents related to the artistic works belonging to a collection, such as: certificates of authenticity and provenance; updated curriculum vitaes and artistic statements of their creators; a selection of relevant articles, reviews and interviews published in specialized media; professional photographic documentation of the pieces; conservation and condition reports; legal status of the pieces; among many other things. Sometimes our work begins tracking some of this documents that are currently missing, but essential for the proper management of a collection.


Our services related to philanthropy are divided into three different lines of action: